Flipkart’s Big Diwali Sale from Oct 14: Here’s what to expect

Flipkart’s Big Diwali Sale from Oct 14: Here’s what to expect
By: Ritika shree
12 Oct 2017

Mumbai: After its closest e-commerce rival Amazon, Flipkart is back with ‘Big Diwali Sale’ to woo customers with attractive offers and discounts. The sale will kick-off on October 14 and will go on until October 17.

In fact, the Flipkart sale has already begun in part, the company said, with up to 70 percent off on TVs and appliances until the end of the sale.

The second Amazon 'Great Indian Festival Sale' commenced from October 4 until October 8. According to news reports, Amazon received a great response to the first edition of the sale and managed to sell 2.5 times more smartphones than it did last year. Other categories in electronics also saw a jump in the sales numbers.

According to the official website, Flipkart will offer up to 80 percent off on electronics, up to 70 percent off on TVs and appliances, 50-80 percent on fashion products, and more.

Here’s what to expect from Flipkart’s ‘Big Diwali Sale’:

1. Customers paying via HDFC Bank credit and debit cards will get 10 percent instant discount.

2. Payments via PhonePe app will get an additional 20 percent cashback, with a maximum cashback up to Rs 200

3. Flipkart will host one flash sale every day at 12 noon from October 14 to October 17, starting with the Panasonic Eluga Ray X.

4. Customers can avail fully-automatic front load washing machines starting Rs 14,999

5. Flipkart is also hosting the first sale of the Honor 9i smartphone at Rs 17,999. The sale will be held on Saturday, October 14, at 12 am. The smartphone was launched in India on October 5.

7. Flipkart will also offer various deals on laptops and accessories such as power banks, tablets, external hard disks and more.

8. A no-cost EMI option on over 4 lakh products will be available with Bajaj Finserv cards.

9. Flipkart will also offer phones on exchange offer at the sale on several phones such as Xiaomi Redmi Note 3, Lenovo K4 Note, Moto G4 Plus, Apple iPhone 6, Samsung Galaxy On7 and a few more.

10. Customers can avail huge discounts on Redmi Note 4, Lenovo K8 Plus and Redmi 4A

11. Also, to lure customers, the e-commerce site has listed several bumper prizes. If you are one of the lucky 100 customers, you can get 100% cashback on your purchase during the sale. Also, 8 customers can get international flight vouchers worth Rs 15,000 from ixigo.

In the earlier concluded ‘Big Billion Days Sale’, Flipkart has witnessed an 800 percent growth in the fashion category, while home and kitchen saw a 500 percent increase.

Data shared by e-commerce giant Flipkart revealed that while the company did sales equivalent to 70 percent of the entire online e-commerce market in India during their five-day-long "Big Billion Days" sales from September 20-24, its sales shot up by 100 percent as compared to last year.

"Flipkart created history in the smartphones segment within the first 20 hours of the category opening for sale. 1.3 million smartphones were sold, higher than the total number of smartphones sold across India in a single day, both through online and offline," the company said.

Flipkart has a 70 percent market share in the country's online smartphones market.

In addition, Flipkart Fashion, along with the online retail platforms it owns -- Jabong and Myntra -- holds 80 percent of the entire online market for fashion.